Talent: 1–2 editorial team members (no influencers/celebrities)
Wardrobe: Limited to items available from the talent’s personal collection
Props: Popbela's editorial props (client must supply specific products if required)
Editing: Mobile app-based editing
Revisions: 1 pre-production (concept & ideation), 1 major revision and 1 minor revision on editing. No retake
File Format: MP4
Cover / Thumbnail: Required to make video appear native on Popbela’s Instagram account
Timeline for Posting: Video to be published 1 day after final approval
Rights & Usage: Video usage limited to Popbela’s official Instagram account only, third-party use requires a separate license purchase
*Additional costs may apply for customized requests, such as specific talent criteria, filming locations, or additional talent beyond the standard provision.
Ready-to-Post Video
Resolution / Ratio: 9:16, phone-optimized
Duration: 5–60 seconds (or as agreed)
Content: Pre-recorded, ready-to-post video supplied by client
Editing / Customization: None
File Format & Quality: MP4
Timeline for Posting: Video to be published 1 day after final approval